The full story |
Re-defining the role of the modern agent. |
The full story
What makes someone fall in love with a home? It’s not the number of bathrooms or square footage. It’s not even the tantalizing promise of “ample storage.” It’s something stranger, deeper, almost electric—a spark that whispers this could be it. Most estate agents fumble right past that magic. We’re here to change that.
Let me take you on a trip back to where it all started.
Picture this: over a decade ago, on a misty Sunday morning, two curious minds were brought together thanks to a mutual friend. One was me, Zac, navigating the labyrinth of property consultancy for institutional investors and developers. The other was Matthew, steering a direct-to-consumer ecommerce brand. Two people, a little obsessed with shaking things up, always looking to push old ideas in new directions.
Fast forward almost ten years to a fog-cloaked walk near Tetbury. By this point, Matthew had pivoted into property (an architect by background), weaving emotion and storytelling into every project. But the payoff? A lifeless, wide-angle thumbnail on Rightmove. Beautiful spaces, lovingly designed, stripped of their magic. Meanwhile, I was seeing similar; stunning homes flattened into generic listings – lost in a droning parade of sameness.
It was on that walk that the lightning struck. What if we could do this differently? What if we could rewrite the way homes are presented, marketed, and ultimately sold? And thus, the idea for Form was born.
The name Form comes from the architectural concept of form and function.
Function? Sure, estate agents could tell you how many bathrooms or what the square footage is. But form? Form is something else. It’s what makes homes memorable, meaningful, and, in the best cases, iconic. And here’s the kicker: when it comes to capturing this, most estate agents don’t even know where to start. The result? Tens of thousands in untapped value left on the table, simply because the home’s true potential was never fully explored.
Here’s the thing: we’re not robots. Humans don’t fall in love with data; we fall in love with feelings. Decisions about homes are guided by instinct, emotion, that intangible yes. Specs are fine. But stories sell. A home is unforgettable not because of its square footage but because of the story it invites you to be part of. It’s the narrative – the sense of belonging and possibility – that creates desire.
We get that, and we use it to make your home unforgettable.